"Vilniaus Duona" is one of the highest quality brands in Lithuania, Havas study

When buying food, one of the essential factors is quality. And the Lithuanian origin of the product is also often one of the attributes of quality, according to the HAVAS study.

2 out of 3 respondents say that the quality factor is essential when choosing bread and meat, and almost half say that when choosing milk.

Most often, the quality of food products is judged by the taste and good composition of the products and the country of origin. Also, Lithuanianness, naturalness, eco-friendliness, and brand reliability rank high in the respondents' quality criteria.

When the respondents were asked to spontaneously mention the trademarks of each category that are related to quality, the trademarks "Dvaras", "Vilniaus Duona", "Biovela" were mainly named. Among the five best-selling bread products, as many as three products named by consumers are also "Vilniaus duona": "Agota", "Toste" and "Beata virtuvė" bread.

We are happy and proud that we bake all bread in Lithuania from grain flour grown in our country and the buyers appreciate it.

Bravo, the whole team of "Vilniaus Duona"! It is a recognition of all our work. 👏

More information and graphs can be found in this article, as well as in this link.