Children who are picky about food are invited to the breakfast table by "Vilniaus duona" with "Kakės Make" pastries
It is not uncommon for families to have children who are picky about food. This is exactly what Vilniaus Duona wants to achieve by presenting attractive breakfast pastries. The character of Kakė Makė is well known to children, so we chose this brand for our new product: "Kakė Makė" for breakfast breads and sandwich bread.
"The colleagues in our team have children of all ages, and we have all encountered Kake Make as parents. Since we used to buy products of this brand ourselves, we saw that they are healthier and have a better composition. In addition, we were looking for a way to bring families back to the breakfast table, because nowadays a lot of fasting or food-picky children simply skip breakfast," said Jolita Ažusienė, Marketing Manager of Vilniaus Duona, who developed the product with the team.
This brand chooses its partners very carefully, is interested in the composition of products, and chooses health-friendly ones.
According to Jolita, the Kakė Makė team is creative and friendly, so it was fun to work together. Thanks go to Sandra Kalėdienė and 🌏Simona Krasauskienė. Also to our sales director Aurimas Matikonis and his team, thanks to whom this bread ended up on the shelves of stores.
"When creating the recipes, we aimed to make the compositions of both products as healthy as possible, but at the same time tasty. We wanted to please even the most picky little gourmets.
We are glad that the result was successful: both sandwich bread and breakfast bread are soft, tasty, perfect for breakfast at home and for packing a lunch box to school," said the marketing manager.
Kakė Make sandwich bread is a source of fiber and low in sugar. And Kakė Makė breakfast breads contain almost a quarter, 23 percent, of the flour is from whole grain oats, so it is an excellent source of fiber and protein.
On "Vilniaus duona" Instagram you will find great recipes with these breads. We invite you to taste it!